Nikon has expanded their Web 2.0 marketing from microsites and Flickr to their own blog. Not missing a beat, Kodak announced the promotion of Jenny Cisney to Chief Blogger of their own site. It was sort of like a movie, perhaps "When Jenny Met Joe"?
The media universe is increasingly digital, and as the layoffs from mainstream media continue, and bloggers, podcasters, and other social media properties gain more traction online, marketers are faced with navigating new ways to touch the public. Those companies that learn to dress like blogger wolves in consumer sheep's clothing will be able to take advantage of these new tools.